Why Product Adoption and Retention Start with Community | Community ROI with Meghan Bates
Description
“Your community goals should be so clear you can explain them in less than 30 seconds, even to your parents.”
In this episode, we discussed how to connect community goals with business goals to drive adoption, retention, and long-term business impact, in particular:
👉 How clear, simple community goals drive KPIs and decision-making.
👉 The importance of onboarding and surveying users early to shape their journey.
👉 Practical steps to drive product adoption and customer retention through community.
👉 How to collaborate effectively with Product, Marketing, and Customer Success teams.
👉 Where AI can help community managers, and where only a human connection works.
Join Yurii Lazaruk, the Community Consultant, and Meghan Bates, a “passionate but practical” brain in the B2B SaaS community world with prior experience at Tableau, Salesforce, Mural, and Personify, a strategist, restorer, and synthesizer who believes in leaving everything better than she found it and an expert with sharp customer insights, gift for storytelling, and unwavering dedication to building thriving communities, in connecting community goals with business goals to drive business growth!
Connect with Meghan and Yurii on Linkedin:
https://www.linkedin.com/in/meghanbateslinkedin/
https://www.linkedin.com/in/yurii-lazaruk-community-consultant/
Timestamps:
(00:00 ) Meet Meghan Bates: B2B SaaS Community Expert
(01:18 ) Defining Community and Its Goals
(03:49 ) Community Goals and Business Alignment
(06:38 ) Building and Measuring Community Success
(13:16 ) Cross-Functional Collaboration in Community Building
(20:40 ) Challenges and Solutions in Community Management
(23:06 ) The Role of AI in Community Building
#communityROI #communitybuilding #businessgrowth
United States
